Book Marketing 101 Do you have a marketing strategy for your book? There are almost 2-million books published every single year. What is your plan to stand out amongst all that noise? Is your marketing consistent across all platforms and offerings? Does your book “match” your audience? These are all questions Content Marketing Strategist Melanie Herschorn and I tackled on a recent episode of Promote, Profit, Publish. Marketing a book is a lot of work. Anybody who tells you otherwise either hasn’t done it or is trying to sell you oceanfront property in Arizona. Listen in as Melanie and I talk about consistency, alignment, audience and every other key element to a GREAT book marketing strategy. You can find this episode of Promote, Profit, Publish https://lnkd.in/gcxvbx8U #marketing #work #marketingstrategy #contentmarketing #property
"What's in it for me?" Is such a key concept and an important question to validate against when creating content for any audience.
Kate Frank
1y
Excellent insights Juliet Clark
Turning Your Knowledge and Experience into your Epic Encore
1ySo many great tips in this article Juliet. Writing a book is a huge accomplishment but writing the book is just one piece to the puzzle. Most people write their book THEN try to build the audience. Many authors try to build their funnel after the book is published instead of building an email list as you write the book. I highly recommend hiring an expert like you BEFORE you write the book. You will recoup your investment many times over with higher book sales and great speaking and consulting opportunities.